About Nova Fresh

Nova Fresh is a UAE-based fresh produce trading and distribution company committed to delivering quality, freshness, and reliability across the region. Operating from Al Aweer Central Market, we are strategically positioned at one of the UAE’s most important hubs for fruit and vegetable trade.

What Do We Do?

At Nova Fresh, we manage the journey of fresh produce from source to shelf. We import premium-quality fruits and vegetables from India and other leading agricultural regions worldwide via air and sea freight. Once in the UAE, products are stored in temperature-controlled cold storage facilities, carefully handled, graded, and packed to maintain maximum freshness.

Our Commitment

At Nova Fresh, we believe fresh food is more than a product — it’s a promise. A promise of:

  • Quality you can trust

  • Freshness you can taste

  • Supply you can rely on

  • Service you can count on

Every box we move reflects our dedication to maintaining the highest standards in sourcing, storage, and delivery.

A small truck loaded with fresh tomatoes at a bustling market in Dubai.